“Don’t Offer — We Don’t Take”: billboard rollout at the south-western border and a social awareness video

We continue to share the results of the anti-corruption campaign aimed at promoting open communication between citizens, businesses, and customs authorities regarding the reporting of corruption-related offences.

The campaign made use of multiple communication channels. We have already covered its first phase in earlier publications.

In addition to placing posters at customs offices and publishing informational materials, billboards and lightboxes were installed over a three-month period along the busiest routes leading to border crossing points in the south-western region. These displayed information for travellers on how to report potential corruption at customs.

In total, 43 outdoor advertising units were deployed during the campaign, generating more than 45.5 million contacts with travellers. Of these, 15.5 million impressions came from billboards along major highways, and nearly 30 million from city-based lightboxes.

In parallel, the EU4PFM Programme, together with the State Customs Service of Ukraine, produced a social awareness video aimed at countering the practice of so-called “petty bribery.” The video garnered over 270,000 views on YouTube and Facebook alone. In addition, it was broadcasted on national television channels, with over 90 million outreach.

Overall, the campaign’s mix of formats ensured wide outreach, strengthened awareness, and made anti-corruption information more accessible. For its part, the EU4PFM Programme will continue to support the State Customs Service in strengthening anti-corruption mechanisms, enhancing accountability, and improving communication with citizens and businesses.